The Art of Convincing

Ready to take your career to the next level? Find out everything you need to
know about persuasive communication with this practical guide.

Communicating persuasively without being manipulative is an art form, and
while everybody is capable of mastering this technique, it does take practice
and persistence to get it right. This guide will give you all the tools you
need to develop your capacity to convince in both a professional and personal
environment, as well as to detect and avoid manipulative behaviour.

In 50 minutes you will be able to:
•Become a more persuasive speaker by mastering simple techniques
•Identify the difference between convincing and manipulating, an essential
distinction for ethical professional behaviour
•Develop your career by learning to influence others in a subtle, skilful
manner

ABOUT 50MINUTES.COM| COACHING
The Coaching series from the 50Minutes collection is aimed at all those who,
at any stage in their careers, are looking to acquire personal or professional
skills, adapt to new situations or simply re-evaluate their work-life balance.
The concise and effective style of our guides enables you to gain an in-depth
understanding of a broad range of concepts, combining theory, constructive
examples and practical exercises to enhance your learning.