The SWOT Analysis

Develop strengths to decrease the weaknesses of your business

This book is a practical and accessible guide to understanding and
implementing the SWOT analysis, providing you with the essential information
and saving time.


In 50 minutes you will be able to:
   • Determine the strengths, weaknesses, opportunities and threats of your
business
   • Distinguish the factors that affect the internal functioning and external
environment of your business
   • Develop a coherent strategy

ABOUT 50MINUTES.COM | Management & Marketing
50MINUTES.COM provides the tools to quickly understand the main theories and
concepts that shape the economic world of today. Our publications are easy to
use and they will save you time. They provide elements of theory and case
studies, making them excellent guides to understand key concepts in just a few
minutes. In fact, they are the starting point to take action and push your
business to the next level.