Summary: Changing the Game - David Edery and Ethan Mollick
EAN13
9782806238870
Éditeur
Business Book Summaries
Date de publication
Langue
anglais

Summary: Changing the Game - David Edery and Ethan Mollick

Business Book Summaries

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This work offers a summary of the book “CHANGING THE GAME: How Video Games Are
Transforming the Future of Business” by David Edery and Ethan Mollick.

David Edery is the worldwide games portfolio manager for Microsoft’s Xbox Live
Arcade. A business consultant, Ethan Mollick has worked on a number of
software development projects which use games for teaching and training
purposes.

Video games are big business. The revenues of the video game industry have
already surpassed Hollywood box office revenues and will very soon eclipse the
revenues of the music industry. And yet for all these impressive numbers, the
video game industry is just about to enter a new phase of growth once again as
companies begin to use games to revolutionize the way they interact with
customers and attract new employees. In Changing the Game, Edery and Mollick
argue that it’s time to get up to speed on what gaming is already achieving
and get on the bandwagon.

“Games are transforming the nature of work and play in so many ways that,
whether you work in a business, governmental organization, or non-profit, you
can almost certainly find a way to take advantage of games to better
accomplish your goals. So, are you ready to play?”
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